I have been a resident of Palm Springs for eight years. Fortunately, my networking abilities have allowed me to meet many of the people who remember the details of the formation of Coachella Valley. Through oral history, original publications and books I will be sharing many of the historical factoids.
The Second Edition, predecessor of Palm Springs Life was The Village. This edition featured
This is a photo of the original copy of the "First Edition' of the Villager. it was published in February 1947 . Today this magazine is called Palm Springs Life.
The Editor and Business Manager was William Fox. The picture is Rudy Vallee by Bernard of Hollywood who was considered one of the finest portrait photographers in the country.
The magazine was 20 pages long, including the cover. It is filled with photos that were contributed by various photographers.
A subscription card is enclosed in the magazine. The cost for an annual subscription was $2.50.
(Special thanks to Negie and Frank Bogert Collection)
These are illustrations of Palm Springs Resort Wear drawn by Mary Ann Nyberg.
When William Fox was contemplating the features and design of the Villager magazine, he noted fashion choices of the visiting celebrities were highlighted in East Coast articles. It was true, the warm weather and being away from the glaring lights of Hollywood brought out a whole new Resort Wear look.
He approached Mary Ann Nyberg, a costume designer for Columbia Studios in Hollywood, about the possibility of her illustrating clothing for each edition. Not only did she agree to it, but she was also extremely pleased. She admitted to him her life dream was to become a magazine illustrator.
Nyberg continued to illustrate for the Villager. However, she remained a customer designer and was nominated two times for Academy Awards for Costume Design in Color in 1953 and 1954. She designed costumes for actresses, including Cyd Charisse, Nanette Fabray, and Rita Hayworth.
There is little written about her online. Yet, this woman who also did costume design for “Star is Born” with Judy Garland, certainly helped make Palm Springs a mecca for the latest sportswear trends.
Thanks to a Facebook friend, I am able to share with you this great video about how Palm Springs looked in 1950s.